In this post I explore how Popcorn follows the tradition of technology influencing the form of documentary. This post was created with Popcorn Maker.
In this post I explore how Popcorn follows the tradition of technology influencing the form of documentary. This post was created with Popcorn Maker.
meme ( /ˈmiːm/) “an idea, behavior or style that spreads from person to person within a culture.”
“A meme is an idea that behaves like a virus—that moves through a population, taking hold in each person it infects.” - Malcolm Gladwell”
We need Mozilla Popcorn to become a virus.
Hear us out here.
In our early iterations of Popcorn Maker, we’ve been tackling the problem of how to make it easy for non-programmers to create Popcorn experiences. It remains the central focus of the project, and we’ve fleshed out our User Stories to imagine the full experience that a user might have. Ben has described these stories in a recent blog post.
More interestingly, we want to give viewers the ability to fork others’ Popcorn productions. If you’ve watched Jonathan MacIntosh’s Buffy Vs Edward pop-up video remix, for example, wouldn’t you love the ability to easily clone his creation and add to it?
Each Popcorn creation needs a post-roll that offers viewers the ability to 1) Replay, 2) Share and embed, and 3) Fork this creation.
To build WordPress-like community scaffolding, we need the ability for every single creation to be made available in the Popcorn Gallery. When users choose to [Share] from Popcorn Maker they have an option to share to the Gallery that is checked by default. While the Gallery will favour our default templates, it will become a jumping off point for new creators to get started with Popcorn. It will solidify the notion that creating on the web is generative. The act of creation will start by building on someone else’s work.
We think Popcorn will be a good bug to catch. Like getting the chicken pox when you were a kid. Or maybe more like taking an interest in photography. We’re sure this is the right metaphor. Note: knock knock jokes, box stores and lolcats were all considered as alternatives while titling this post. Go meme or go home.
I’ve been working on and off for many months on a video to explain Mozilla to the uninitiated. The home for the video is now on the Get Involved page of the mozilla.org site, and I’m excited that it will be part of a process for getting people excited about pitching in at Mozilla. You can watch it below: mega hats off to Rainer Cvillink, Mozilla’s in-house video wizard, for all the great camera work, and to Jenn Strom for editing and motion grapnics.
Everyone is still recovering a bit from Buttercamp. Anna Sobiepanek beat us all to it with a great recap of the event, but let me say how thankful I am for the extraordinary effort the participants put into the day. We learned a lot about how to do events like these, and definitely left wanting to do more.
As Anna mentioned in her blog, our biggest lessons were a) the need for designers to be present, and b) that we should probably do these over two days. Scott Downe benefited from teaming with Zach Liberman, and mentioned that 2 developers are crucial for a team, so that if one struggles with a blocker, the other can forge ahead. Well noted.
An experiment with “node” style decision forking using popcorn
To have popcorn events appear in specific locations on a full screen video, Brian Chirls wrote a popup video plugin. Video events that appear cause the main video to lower volume and loop.
Digital Diaspora Road Show:
Accompanying the feature documentary Through A Lens Darkly, filmmaker Thomas Allen Harris creates “Roadshows” were participants explore how photography connects them to their heritage. This demo made extensive use of the Butter application, and to facilitate multiple editors, Boaz Sender added import/export functionality to the edge version of Butter.
note: this demo does not work in Firefox due to mp4 only source.
Kapor Center Mural Unveiling
Trevor Parham used Butter initially for data entry, but then decided to focus on CSS and layout to create this compelling use case for popcorn: an annotated version of a recent event at the Kapor Center.
A modified version of PatternSketch, which controls videos via popcorn to create a video remix machine.
note: use keyboard keys Q W E R to control video.
In addition to these demos, other plugins, connections, and starts of new projects were forged. Thanks to ITP, the Center for Development of Open Technology, Bocoup and Eyebeam for helping facilitate this meeting of great minds.
I’m very happy to announce that Bobby Richter is joining the Web Made Movies team as Creative Technical Lead. Already a Mozilla contributor, having worked with the #audio team on a variety of demos and libraries, Bobby is joining us to, as he writes on his about page, “make Web Made Movie’s ideas tangible as quick as possible”. Bobby’s job will be diverse: contributing to the popcorn.js community, advancing the Butter platform, and helping to create magnetic productions as outlined in our 2011 goals.
Bobby brings a range of experience – from helping to create the NFB’s award winning Out My Window, to a stint at Electronic Arts, Bobby has both skill and experience that all of us on the media team are thrilled to have among our nascent group.
Say hello to Bobby over at his blog, and you can find him on irc.mozilla.org in the #popcorn channel as “richter”, or sometimes under has super hero name, secretrobotron. Welcome, Bobby!
As a part of our webmademovies.org relaunch, I thought I’d create a screencast of Butter, the authoring environment for popcorn.js. What do you think?
Two things I learned this week:
1) Exercise caution when giving 12 high school students access to an etherpad that is projected against a wall
2) The Bay Area Coalition (BAVC)’s Factory program for youth is srs bizness
Mozilla has partnered up with the Bay Area Video Coalition and Zero Divide to implement the technologies coming out of Web Made Movies into the current curriculum of The Factory, a video collective for motivated youth in the Bay.
Ben Moskowitz and I came to meet members of the collective, and were joined by our Mozilla colleagues Atul Varna and Lukas Blakk. Lukas had recently been working with teenage girls at the Dare 2 B Digital Conference, addressing the gender gap in computer science, and Atul has been working on the Hackasaurus project with Drumbeat, a set of tools to encourage kids to hack the web. The 2 days at BAVC were for us a way to test some of our thinking about “web literacy”, to test the Butter authoring tool, and to meet the youth at BAVC. We were hoping that they’d understand what we were banging on about after the two days and would be inspired to bring a hacker ethic to their projects.
Our first excercise was to wake the HACKASAURUS. Everyone checked out the X-Ray Goggles, a fantastic tool that lets you see how a web page is put together, and modify elements of it. Paired with HTMLpad.org, which renders HTML typed into an Etherpad of the same name (try it - its awesome), the Hackasaurus tools teach the user that the web really is made up of many simple parts. To help visualize things, students printed out their favourite websites, cut them up, pasted them back together, and re-created their cutups in HTML. Its a great basis on which to start playing with popcorn.js - it puts one in the mindspace to consider “how can I hack this video?”.
Fortunately, our friends at Bocoup had pushed some last minute changes to Butter, the authoring tool for popcorn, and it was ready enough to be tested by the group. We loaded up one of their productions from last year, “The List”, which was a dramatization of the military recruitment that happens when students take standardized tests. There was a lot of factual information in the video, so it was a perfect test bed for popcorn.
The students formed groups and each took a section of The List and pulled it into Butter. They added semantic data, some hacked with Ben a method for displaying images on top of the frame, others linked to an HTML page that let users opt-out of recruitment, others brought in photos from flickr, articles from Wikipedia and maps of their school on Google Maps. Lukas wrote a quick script that would chain the videos together, and then we had a screening at the last minute!
You can watch the completed movies here - keep in mind these were created in two hours by a group that had never written any HTML, so we were well impressed.
One of the great things that came out of the workshop was a huge list of bugs for popcorn and butter created by the students that we can now bring back to the development community. We’re looking forward to coming back in April and working with The Factory through till the fall!
Along with my other colleagues at Mozilla, I’ve been doing a lot of work lately thinking about what the rest of 2011 holds. It’s been great to read posts by Ben Moskowitz, Phillip Smith and Nathaniel James as they describe and forecast their work on the Knight/Mozilla Technology Partnership. It’s painting a great picture of Mozilla’s commitment to transforming media and journalism - I thought I’d share my plans as well in the video above.
This past week, I was fortunate to be part of a great collaboration between Mozilla and the PBS Newshour team, creating an annotated version of Barack Obama’s State of The Union Speech using popcorn.js. While the demo itself is fairly humble, its actually quite an accomplishment given that we had only met the Newsroom staff the day of the speech during a meeting at the Corporation For Public Broadcasting. I think the Newshour team experienced the power of the open web first hand - a talented group of developers were able to collaborate quickly and produce something of high quality (not unlike a tv newsroom). So much so that we’ve begun a conversation on PBS to use popcorn.js in all of their future analysis.
The whole experience was a great example of the kind of innovation that we’re trying to foster with Web Made Movies: video producers come up with new use cases for technology , and the resulting code is put in a repository for future use. It’s proof that HTML5 video is a great space to be exploring.
January 25th, 2011
Washington, DC: Ben Moskowitz, Nicholas Reville, Geoffrey MacDougall and myself are pacing around a presentation room at the Corporation for Public Broadcasting. We’ve come to express why we think there is natural alignment between public media and the open web.
A little bleary from travel, a previous day of meetings, and bad breakfast joint coffee, we meet a room full of people involved in American public media - PBS affiliate stations, the PBS Newshour team, National Public Radio, and others.
We had created some demos over the previous 2 weeks - including this popcorn treatment of a PBS Newshour piece on Hait (only the first several minutes are annotated). We also experimented with the WGBH Open Vault, creating a parser for their metadata schema that would translate into popcorn data (due to mp4 video, works only in webkit browsers. Ben and his cousin created this example video report, based on lesson plans in the PBS Newshour piece on Haiti. Nicholas at PCF also showed the results of a translation party that Universal Subtitles had hosted with PBS Newshour.
We felt the presentation went well - the room was definitely thinking about the possibilities present in popcorn, and immediately grasped the advantage of adopting Universal Subtitles.
After the speech, PBS Newshour correspondent Hari Sreenivasan remarked how they wished they had it for the State of The Union address. “Isn’t that tonight? Someone asked” Hari nods. A wireframe is sketched out.
We’re with Travis Daub, the Newshour’s digital producer. He’s on the phone getting the run down on when the video of the president’s speech will be on Youtube. He says midnight, and analysis will come in throughout the evening These news people stay up all night, too!
Robert Bole for the Corporation for Public Broadcasting orders some Chinese food.
75% of the code necessary to convert PBS’ annotation system to popcorn. The wireframes are posted. Its gonna pull in twitter, have chapter selectors, wash your car, and email Obama. This is going to be easy. Lets watch the speech.
Travis starts uploading the video.
Snag. The encoded video doesn’t have audio. Travis will have to start again, and do it twice for browser compatability. Ouch. The video is so long that the encoding process is painful.
New snag. Servers seem to be failing.
Multiple snags. Grumpiness sets in. Travis valiantly posting new versions. Popcorn hackers have the analysis working with a dummy video - just waiting for the pieces to come together.
The pieces are not coming together. The night is called.
The next day
A snow storm, a train travel, multiple taxis and subways, a hamburger at a breakfast spot - next thing you know its midnight again. Is it working yet? No, it is not. Inconsistencies in the transcript. Hotel Wifi killing us. Must sleep.
With a final push, and additional work in the morning, the bugs are ironed out. Vanessa Dennis at PBS Newshour adds styling and pushes to their blog on the front page. My favourite quote from theirblog:
“The Web is changing, and we at the PBS Newshour are changing with it through experiments like these.”
Experiments like these can be exhausting, but the thing I love about working with Mozilla is that we make change by building things. It feels great that Web Made Movies is really starting to accomplish this.
The goal for butter is that anyone with a video anywhere on the web can build HTML5 video pages that incorporate other elements of the web – allowing non-developers to create what my fellow Mozillian Tristan Nitot has dubbed “Hypervideo”.
In the new version of popcorn (its only version 0.2, so still a ways to go), we are moving all of the functionality from the previous version into plugins. This is a timely step towards a more open infrastructure that will allow any developer to write a plugin that will work with popcorn.js, and then by extension, Butter. So while the first plugins we have developed are for popular sites and services such as twitter, flickr and wikipedia, now anyone can create a plugin to support identica, open street maps, or whatever new thing the web churns out tomorrow. We have big plans for butter, and as we progress towards a 1.0 release in 2011 there will be much more functionality.
Check out our evolving project scope on our etherpad.
We have a goal for popcorn to be part of an open media ecosystem – a great web app and development platform that creators can add to the growing list of HTML5 tools that are available to them. We’ve been very inspired by projects like processing.js and Universal Subtitles that illustrate the advantages of federated and collaborative systems for creating culture that is truly OF the web. We are very early in that process and of course could use all the help we can get!
One of our next goals is to make it more clear how contributors can get involved – the best page for this is at www.webmademovies.org, where you can join our mailing list, talk in IRC or pick up a bug on our Lighthouse issue tracker.
On a personal note, this has been a great learning experience for me, as I’ve seen the power of the open web play out in realtime – a seed of an idea (what if a video could trigger events in a web page?) gets a proof of concept demo, which is turned into a library, which is now being turned into a product that we hope a lot of people will get behind. It’s been inspiring to see students from Seneca College working side by side with seasoned professionals towards a goal that will benefit the web, and makes me happy to be part of Mozilla.
Please stay tuned, and also check out Bocoup’s post on the subject, as well as Scott Downe’s recap of the experience from his end at Seneca, as well as Anna Sobiepanek’s thoughts on the refactoring for 0.2. We’re planning a release just in time for Christmas!
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